Brandmaster Logo symbol

Brand Management – all you need to know

brand management at ease

In the everyday life of a marketer there will be many challenges. New words and expressions transpiring is one of them. While many never survives, some do make a solid mark in the industry. It is important that you understand these. Usually, they have gained their foothold because they strengthen and bring value to not only the marketing department, but the entire company.

Brand Management is one of the terms we believe is here to stay. Instead of searching Google for answers about Brand Management, we have created this page for you. On this page you will find everything we believe it is worth knowing about brand management.

For simplicity and easy navigation, everything you need to know about brand management is divided into chapters.

Chapter 01

What is Brand Management and why is it important?

Background - pillar 06

What is Brand Management?

Building a popular and desirable brand and gaining a strong market position does not happen by coincidence – and this is what Brand Management is all about.

Brand Management is a range of functions and processes within marketing that involves strategies and techniques that make sure you reach your brand goals. Everything from establishing the framework for your brand and what brand perceptions you want your market to acquire, to analysing, processing, adapting, and developing your brand over time.

Brand Management is about increasing the brand value in the long run and establish a loyal customer base through proper brand associations. With the main objective of building, measuring, and controlling the brand value.

Why is Brand Management important?

Standing out from your competitors and establishing strong brand loyalty to your market segment requires you to secure your brand’s visibility. Competition is in parallel fierce. Studies shows that it takes consumers about 5-7 interactions with a brand, before it sticks.

If your competitors win this race, the battle for the consumer’s attention is quickly lost. Forbes refers to studies that shows that a consistent brand presentation across all platforms can increase your revenue by as much as 23%.

Keep in mind that you have to be ready for fast changes. Consumer preferences changes and the market changes. Without a proper brand management that secures a flexible brand, your competitors will quickly outrun you.

A proper brand management solution also makes sure your brand identity guidelines are always respected, securing brand consistency.

New call-to-action

Chapter 02

Empower your marketing department and involve all employees with brand identity guidelines

1200x620-background-dark

Online brand identity guidelines deliver seamless brand management

Your brand is perhaps the apple of your eye. You care and nurture your brand as it was your own child. Same as real children, a brand is also in constant development. Children are influenced by external factors such as newsletters, trends and overall things that are happening in our society. This contributes to shaping a child’s identity over time.

Your brand’s identity tells you something about the recognition value. Your audience associates your identity with your products and services. With positive associations you are enabling customer loyalty and a reliable reputation.

Take control of your brand with your brand identity guidelines

A marketing department spread across different locations can be challenging in terms of brand management and organizing marketing activities. With proper brand management, team collaboration and getting the desired control is easy . It’s all about communicating your brand values and associated assets with the intent to establish good market relations.

Brand Management is about the investment you put into your brand that secures the desired visibility and market position. And this is where you will need online brand identity guidelines.

Do you want to learn more about how to achieve success?

New call-to-action

Chapter 03

Go online and make the most of your Brand Management

Background - pillar 01

Save time and streamline your brand online

If your company is lacking brand control, inefficiency and time thieves will shortly occur. Time thieves that not only drain your marketing budget, but also harms your brand. However, with a proper brand management solution your company can easily streamline how the brand is managed, and simultaneously save both time and resources.

Make sure everything is stored in one place.

An unnecessary time thief in a company is the time that goes to waste looking for brand assets and files that disappears partly or completely. Files that are often stored locally at the designer’s computer, distributed by emails, or that have simply gone missing. According to a study, marketers look for assets an average of 16 times a day, 35% of those times without success.

This steals a considerable amount of time. Time that goes to waste looking, or worse, the employees get tired of looking and create something on their own – without following the brand book and respecting the guidelines.

Make sure your company has a brand management solution where everything is stored in one central location. This way you avoid outdated marketing collateral in circulation and unnecessary time thieves. You can also rest assured all digital files and assets are aligned with your brand guidelines.

An effective brand is always updated

Brand identity is an important element in regard to company success. If new and old files are used interchangeable it will obviously become a challenge. It will harm the brands reputation, in addition to increased time consumption and unnecessary expenses.

With an online solution you make sure your content is always updated and available for everyone in your company. Not only will this be reducing the time you used to spend looking for assets, but you are also allowing your colleagues more flexibility.

This is why your company should consider online template technology

Brand building is crucial in the battle for getting that competitive edge over your competitors and standing out. For this reason, it is essential that you have the necessary tools that continuously empowers the strengthening of your brand building. With a system based on templates it is easier for your entire company to use your brand without compromising the brand identity guidelines.

Technology for your entire company, not just the marketing department

With a template solution everyone in your company that needs brand assets will have an easier workday. Online templates make sure employees can create their own marketing collateral without disrespecting the brand identity. Your brand is not only functional, it also increases company efficiency.

Online solutions are cost-efficient.

With online template technology freeing resources and reducing who needs to be involved in each task is easy. Designers will also be pleased by not having to be involved in every tiny change required. Publishing and launches requires considerably less time – reducing time and resources are money saved. Template technology will also reduce agency costs and at the end of the day, be a cost-efficient solution for your company.

New call-to-action

bubl-icon

60% of millenial consumers expect brands to consistent across different platforms (bulldogreporter.com)

Chapter 04

Empower your brand management with BrandMaster

Background - pillar 04

Strengthen your brand with BrandMaster

Complete file chaos can easily lead to wrong use of logo or marketing collateral. The ripple effects are the challenges of managing your brand.

With our solutions, you’ll control and manage your brand with seamless automation and establish unified branding processes. All our solutions are designed and created to deliver complete brand management with powerful marketing tools.

Everything in one place

A huge challenge in regards to brand management is marketing collaterals and brand assets scattered in different locations, in addition to wrong usage.

With BrandMaster you will have a solution where everything is collected in one place. This way you’ll avoid outdated material in distribution and time-thieves. Additionally, you make sure that every asset in use is aligned with the brand identity guidelines.

Always updated

With our applications you’ll administrate your brand online and secure an always up-to-date brand. This way you eliminate all challenges related to outdated content and brand assets. The result is a consistent and strong brand.

In BrandMaster we are keen on technology development. Committed to develop solutions that suits your brand and company today and tomorrow. With BrandMaster by your side you can rest assured that your brand is always ready to deliver, while you continuously work on the long-term and strategic brand development that grows your brand.

Flexible adoption

Our platform is cloud-based, thus always available. As the brand responsible this gives you added control. Changes in brand guidelines happens in real-time and you are always on top of how, when and where your content and assets are in use. In addition, our applications allow you to create and execute marketing activities with simplicity, ensuring seamless execution – on time and on target.

This is how easy Brand Management is with BrandMaster

Most brands face several challenges. Visibility in various channels, continuous optimalization of the brand, time-to-market, brand guidelines that needs to be followed and brand presentation and delivery needs to be analysed. The list is extensive and in the middle of the chaos, you need to have complete control of your brand.

With our brand management platform, you can say goodbye to the chaos and lower your shoulders. Our platform is designed for marketers and companies in need of full brand control.

Everything is online. Not only does it provide the entire company full flexibility and access, but it also ensures that you can eliminate the usual encounters with outdated content and assets in circulation, while knowing where and how your brand is used.

Simple and intuitive storages increases efficiency

In the online platform, collecting, organizing and sharing everything is intuitive and easy. All employees and stakeholders can easily access content and digital assets, without involving you. It saves both you and your colleagues time which has a positive impact on the company efficiency.

With brand management and BrandMaster on your team, brand control is within reach, along with time savings and an intuitive solution. Are you ready to take the steps in elevating your brand? Or do you only want to learn a bit more about what we can offer? Do not hesitate to contact us, we’re happy to chat (without any commitment) about the magic of our brand management platform.

New call-to-action