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8 steps for a winning brand management system

If you need some ideas on how to proceed with your branding processes and make the most out of your brand management system, have a look at this guide.


8 steps to kick-start your brand management

Created for marketers and companies who have decided to invest in a brand management system, but do not know how to get started and make the most out of the system. 

In this guide you'll get tips and tricks that result in a proper brand management system and why it is important to follow a plan. 

  • Establish a project group

  • Map up your current and future challenges and needs

  • Avoid learning by doing

  • Plan your implementation

  • Split your project into phases

  • Make sure you have management approval

  • Define your users

  • Two-step launch

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