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Rebranding execution 101

This is how you elevate your rebranding process! Are you in the middle of a rebranding process, or perhaps planning to rebrand? Avoid failure - Make sure your plan for success. Here's a guide to help you on your way.

Rebranding success

It takes 5 to 7 impressions for people to remember a brand

 

Make sure your new brand makes a perfect first impression 

How do you succeed with the brand launch? How do you secure a proper introduction of your new brand and meet your objectives? Are you going to send an email to everyone and attach the new guidelines and expect everyone to act on that? Or should you step it up a notch?

Rebranding failure can be caused by several factors. We are not here to argue the importance of proper research and testing of a new logo or a new tagline. We are here to discuss the importance of brand consistency and recogntion and how this is essential if you are going to succedd with your rebrand.

The question you need to ask yourself, how do you achieve brand consistency upon launch of your new brand?

In this paper we will take a look at; 

  • How do you make sure you communicate with everyone?

  • How do you make sure everyone follows and obey the new brand guidelines

  • How do you make sure you reach your rebrand goals?

  • And more

Elevate your rebranding strategy

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